That SkyyLife: Going Undercover to expose an MLM Season 3: Ep 1
Updated: Dec 8, 2021
As you listen to today's episode, follow along from the blog to see screenshots, messages, photos and more. This was brought to my attention wondering if this person and her business were an mlm. So I went undercover and dug into everything.
And guess what? It was an mlm. And the sad part was, this girl fell victim to other mlms and left, only to join another and use the same misguided tactics to recruit others. Even using the phrase
"there are so many toxic practices in the mlm space that need eradicated"
or my favorite quote of hers that is so distasteful and used for recruitment
"Fully recovered from MLM PTSD"
Sorry honey, you haven't recovered, you joined a new one with different paint.
The Skyy Life is a cover for the mlm she is a part of. She went to great lengths to conceal what she really was doing. Which, lets face it, most MLMs do this, ItWorks is a prime example.
Take a look at some of her website details and from her auto-generated emails . Keep in mind: all of these photos were taken from her very public social media pages and website
Sound culty/hun to you? Yup, me too. 3 steps to mlm recruitment culture: start with an emotional trigger, include too good to be true statements, finish with a sense of belonging. Perfect recipe for failure.
Going undercover, ofc I had to contact her, so...I went to this part of her website
Generic
"glad you're here"
statement, followed by: I'm so successful look-at-me vibes, that she wont know if you actually contact her so you must contact her yourself.
This is the really cringey part
"are you coachable and willing to learn"
If an mlm had a manual, that coachable statement would be the #1 most repeated phrase they use to coach their own members.
When you read that phrase: RUN. They are going to brainwash you into believing that they are a legitimate business, that you are a legitimate business owner and that they legitimately care about you. Until they don't because you aren't performing and making them money.
Now, did I fill it out and contact her? You betcha. And for a few days there, I "thought" she didn't respond. Nope, she had. it was an automated response that went directly to my spam folder. And guess what?? She knew that would happen..... wait what???
And this wasn't even her first email, it was her second! Check out the rest of her email below
I've already brought up the phrase she used in this, so I wont repeat it. However, I did look more into her tiktok accounts, you know...since she put it out there. Especially since NOTHING was mentioned in this cryptic email (just like her website) what her business actually was. And guess what I found?
Libido gummy???
I'm sorry... what now??
and her # absolutely floored me. Not because i don't believe her, but because she is using that trauma to boost the products of her "business".
Tactic #1: Emotional trigger
which leads into a response which in turn is used as a recruitment tool.
Using sexual trauma and hysterectomy as a key to recruiting someone to sign up under you, to pay you money through their hard work is abhorred and shameful. It's absolutely disgusting.
And there were plenty more. But, I wanted to circle back to what her first email that got lost in my spam folder may have been. And I finally found it: her business.
A R I E Y L
Why go through so much lengths to hide it? Because its an MLM and she knows it. After all, her whole platform is built on the predication that mlm tactics are bad and she's changing that.
Arieyl is a gummy company (now her tiktok makes sense) with a lot of other products thrown in. The gummies are their flagship.
Researching their website, it doesn't "scream" mlm. There's no income disclosure, nothing too culty sounding. But most mlm websites are like that! And they will hide those items in the fine print. And Arieyl is no different. On the home page, there is something about becoming a rockstar or VIP customer, and when you click them, it takes you to a shopping page. No big deal right? But Arieyls was hidden at the very bottom of their website. (or on the sidebar menu)
Under "Opportunity"
This is where things get interesting. Does any of this sound familiar?
It's like reading a play from the MLM playbook. Here's some examples of other mlms that offer these same perks as a recruitment tool: Lularoe, Pink Zebra, Scentsy, Mary Kay and SO MANY MORE!!!!
And they even include a PDF that explains all of this. And now we find the pyramid scheme! Yet, STILL NO INCOME DISCLOSURE?! WHAT?!
Hmmm.... interesting...... but the Skyy Life is NOT part of an mlm? Is against it? I think not.
They got conned into another one or they know!
And here's some fun images to read to form your own opinions. Disclaimer: I have NO clue if she bought followers for her instagram, but given how high her follower account is and how low her post interactions are, that's a pretty big indicator of third party follow purchases. What do you think?
and to spill the tea even more, guess who was listed on that massive FTC list of businesses that "they-wont-admit-arent-mlms-but-act-like-mlms-and-use-the-predatory-practices-of-mlms" ?
YUP... ARIEYL
If it looks like a duck, quacks like a duck, I'm afraid it's a duck! The Skyy Life is nothing more than a woman conned into believing she was a legit business owner. Do yourself a favor, and DON'T join it.
In the next episode, I will do some more digging into ARIEYL to breakdown their pay tiers and see how much their "reps" actually make. Keep in mind, MLM's seek to have the most ignorant, weak minded and vulnerable people as their reps because they don't know what running a business truly means, wont see the red flags, and will recruit more victims while simultaneously getting defensive when people point out the truth. Hence why the AntiMLM community exists, to bring this to light, to prove how wrong it is, hope that it becomes illegal and punishable as a crime, while also saving victims along the way. To Skyy Life: I hope you truly heal and leave ARIEYL. Someday you will find it in you to apologize to those that you conned into your business. (even the other top huns you recruited) and know that your worth is WAY more than any MLM period.
I hope you enjoyed todays Scarlette Tea Podcast Episode! If you have ideas for future episodes drop me a line at scarletteteavlog@gmail.com or reach me on my contact page on my website!
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